What's in Store

Perrine’s Wine Shop
Est. 2010
Location: Atlanta, Georgia
Shop Owner: Perrine Prieur

As with the kitchen of an old Southern house, the heart of Perrine’s Wine Shop—a new addition to Atlanta’s Westside Provisions District—is the table. Handmade in Georgia for French-born proprietor Perrine Prieur, the piece was designed for weekly tastings and visits from star vintners such as Italy’s Ray Signorello. Which is fitting, since Prieur is as passionate about food as she is about wine, stocking artisanal cheeses and charcuterie to complement the shop’s selection of affordable bottles. “I’m a sommelier,” Prieur says. “Pairing food and wine is what I do. That’s why the table was so important. I don’t want to be like any other retailer. I want to be friends with my customers. I want them to come back in twenty years and share some wine at this table.” 1168 Howell Mill Rd.; perrineswine.com

Revival
Est. 2009
Location: Chattanooga, TN
Shop Owners: Rodney Simmons and Billy Woodall

As a Tennessee preacher’s son, Rodney Simmons knows a bit about faith. And it took plenty of it to move his already successful business, Revival, to a much bigger space in Chattanooga’s Warehouse Row in 2009. The historic architecture of his new location—part of a repurposed nineteenth-century brick railroad warehouse—is in keeping with Simmons’s design doctrine: “Growing up, nothing went to waste in my family,” he says. “That’s why I find beauty in humble things.” And from the expanded inventory that includes everything from hardscrabble rope chandeliers made in Georgia to a zinc pediment salvaged from a building built in 1894, that unpretentious aesthetic is attracting new converts and the faithful alike. 1110 Market St., Number 109; revivaluncommongoods.com

Mortar
Est. 2010
Location: Houston, Texas
Shop Owners: Iris Trent Siff and Sasha Nelson

If you’re looking for silk bow ties, you won’t find them at Houston’s new men’s shop, Mortar. But you will find selvage jeans, lightweight button-down shirts perfect for Southern summers, and butter-soft leather wallets handpicked by co-owner Iris Trent Siff. “We carry great-fitting pieces from smaller emerging designers that you can wear year after year,” she says. And it’s no accident that this lone star sits just beyond the crowded sidewalks of the Highland Village shopping district in a handsomely renovated supply store. “Men approach shopping like something they need to mark off their list,” Siff says. “And we’re in a unique location where men can get what they’re looking for and go, without the chaos.” 1911 Westheimer Rd.; shopmortar.com