A lot of fashion magazines have written about Billy Reid's clothing (G&G among them). But in my opinion, we should be paying more attention to the interior design of his shops.
Here in Charleston, Reid's shop tells an unmistakably Southern story, and the clothes are characters in the narrative.
The wide plank floors, the worn velvet upholstery, and the dog-eared Walker Percy novels are characters too, as is the smell of hot mulled cider that seeps through the place all winter.
Charleston, South Carolina is a bathing suit town.
Any time I come across a company that makes its product in small batches…