Sid Mashburn, the owner of the Atlanta men’s store of the same name, has taken a sockless leap forward with the recent release of his own suit. Made in Italy with Bemberg lining, horn buttons, and a lot of by-hand detailing, each suit features a slimmer cut with natural shoulders, a slightly shorter length, and, perhaps most appealing, an uncommonly low price point (starting at $995 - $1395 off the rack—custom has approximately a 20% premium).  It’s a timeless look.  And what’s better, the more miles you put on the suit, the better it fits, thanks to full-canvas construction (wool and horsehair fabric sewn between the outer and inner linings act as the skeleton of the jacket), which allows the suit to breakdown naturally to your body.




The suit in Charcoal



The suit in Navy Blue



In the store, Master Tailor Quang Dau and his team of craftsmen are available to make any adjustments down the road.

After going over the details of the new suit, Sid and I had a quick chat.

JS: Who is the Sid Mashburn Customer?
SM: Every man.  We try not to think of men as a demographic, we try to consider the psychographic… a man’s interests, his lifestyle, his opinions, his needs and his vocations. We tend to help guys that either really appreciate what we are doing here, or guys that know they need some help.  Either way, I want everyone to leave the store knowing that they were well tended to, and were taken care of.

JS: What does ‘looking good’ mean to you?
SM: Being comfortable in your own skin, in your own clothes and being ready to dress for any occasion.  Deion ‘Prime Time’ Sanders said it well: ‘If you look good, you feel good, If you feel good, you play good, If you play good, they pay good’.

JS: What’s coming?
SM: More Spring stuff every day.  We’ll also be getting more Suits, Sport Jackets as well as Tuxedos. Bigger (literally) news is that we are taking over 2700 square feet next door, which will allow us to expand and combine with my wife’s store ANN MASHBURN. Very exciting stuff…
 

Jay Sjoholm is the author of the blog Red Clay Soul.