April 14, 2010

Talk of the South
Florida’s Hottest Fishing Lure
Father and son Fred and David Hall (left) create handcrafted wooden fishing lures that are both beautiful and effective.
Left photo courtesy of Hall Em In Lures; right by Brian Woodcock

Goings On

Florida’s Hottest Fishing Lure

Fishing guides are notoriously tight-lipped about hot lures, but recently word leaked from Florida about a series of handcrafted wooden plugs that are turning as many heads as they are catching fish. Naturally, we had to get our hands on a few.

Called Hall Em In Lures, the plugs are made by a father-son team out of Orlando, Fred and David Hall, and come in a range of styles and patterns. In decidedly old-school fashion, each lure is turned one at a time on a lathe and hand finished. The natural wood construction provides an action and versatility that simply can’t be replicated with mass-produced versions. Our testers have used them to catch trout, redfish, and tarpon, but we hear they’ll hook just about everything that swims—even largemouth bass.

You can order directly from the Halls' Web site, but David is also happy to take your calls (407-254-5207). Honestly. Tell him where you fish and what you’re after, and he’ll recommend the right lure for the job—or even make it from scratch if necessary.

Starting at $15, the lures cost a little more than your average plastic plug, but there’s a reason. They’re built to last, and, more importantly, they flat-out catch fish. “The biggest comment we’ve received over the last few years is that the lures are too pretty to use,” David says. “We say, fish those suckers. That’s what they’re made for.”

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