Nashville, Tennessee, marches to its own style beat, and Music City native Elise Joseph is showcasing some of its best this fall with the debut of her new online shop, Goodwin (Old English for “good friend”). It’s a mash-up of clothing, accessories, and home goods made by artisans in her hometown—and a few beyond those city limits.
“The shop is something I’ve dreamed of since I was a little girl, so it’s been special to see it come to reality,” says Joseph, who has maintained the PennyWeight blog since 2009. “I was born and raised in Nashville which means I am a dying breed these days. The city’s growth has opened a lot of doors for artists and designers, and it’s been amazing to observe. With Goodwin, I want to shine a light on all the cool things happening here and encourage the work of these artists, both locally and beyond.”
Goodwin’s first collection features exclusive pieces by twenty-seven independent designers, including accessories from Emil Erwin (one of G&G’s earliest Made in the South Awards winners), clothing by Jamie Frazier and Hannah Jones of Jamie and the Jones, and pottery from Jessica Cheatham of Salt Ceramics.
For the holiday season, Joseph will change the mix, adding work by more by Nashville designers, including John Donovan of Tenure Ceramics, whose tableware can be found at Music City restaurants such as City House and Bastion.