Food & Drink

You Can Eat the Real Masters Pimento Cheese—and Other Iconic Menu Items—at Home This Year

The “Taste of the Masters” kits bring Augusta National’s classic menu to your Masters party

Photo: The Masters Tournament


Every spring since 1934, the Masters has lured thousands of golf devotees to Augusta National to watch the best players in the world compete among the pines and azaleas—and to snack on $1.50 pimento cheese and egg salad sandwiches. And every spring since 1934, the rest of us without a coveted badge have done our best to re-create the experience at home. While we’ve come up with some pretty delicious dupes for those famous menu items (like the pimento cheese or pound cake), this year, the Masters has devised a refreshingly accessible way for everyone to enjoy the authentic flavors of the tournament: “Taste of the Masters” hosting kits

photo: The Masters Tournament

Available now for pre-order, each kit serves about a dozen people and includes twenty-four-ounce tubs of the beloved egg salad, barbecue, and pimento cheese along with potato chips, chocolate chip cookies, souvenir cups, and coasters—plus other handy hosting materials such as flagstick toothpicks to adorn each sandwich and branded wax paper in which to wrap them. First launched in 2020 for ticketed patrons kept off the course by the pandemic, the program is now back and expanded, available to ship to anyone in the continental U.S. Pre-order your kit here and start prepping for your most authentic watch party yet. All you’re missing now is a green jacket.


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