Southern Agenda

French Connection

Hotel Genevieve, opening in Louisville’s NuLu neighborhood this spring, would like to remind visitors that there’s more to the city than bourbon and horses—there’s art and history here, too. “Why not make this a feminine, rich space?” muses Tenaya Hills, a senior vice president at Bunkhouse, the group behind the new hotel. The rooftop bar and restaurant take cues from Paris, nodding to the French monarch for whom Louisville is named. The lobby bursts with color (no dark wood paneling here). A local market is part convenience store, part art installation (“think 7-Eleven run through an Andy Warhol filter,” Hills says) that meanders into the Lucky Penny, a cozy pocket bar. Modern interpretations of Appalachian quilt patterns cover the corridor carpets and bedroom throws. “All of that inspiration converges in a design that feels refined but a bit over-the-top.” But fear not, bourbon trail pilgrims. Rabbit Hole Distillery—which partnered with the hotel to create an art garden—awaits just around the corner.