Job Opening: Associate Director, Integrated Marketing
The position reports to the Associate Publisher, Marketing
Garden & Gun is seeking a media savvy, creative thinker and storyteller with a proven talent for conceiving, marketing and executing multi-platform client solutions for leading brands. A central responsibility will be to manage the demands of RFPs received from agencies and clients, collaborating with Sales, Editorial, Creative Services team, and more, to craft deliverables on deadline. The Associate Director will be a lead proposal writer, generating unique, compelling, first-ever ideas, platforms and programs that represent engaging, informative and persuasive marketing solutions for our clients. You will have ultimate responsibility for what we communicate to our clients in all forms of marketing collateral.
The position reports to the Associate Publisher, Marketing.
Responsibilities include, but are not limited to:
–Manage RFP process, including ownership of idea-generation process and creation of sales materials
–Collaborate with sales reps, editorial and creative services teams, outside partners and vendors to create fully integrated marketing programs that meet client objectives
–Work across the portfolio and directly with marketing and sales teams to grow advertising revenue across digital, social, experiential, print, native and branded content platforms
–Conceptualize, develop, write, design and edit clear and concise written proposals in response to RFPs
–Manage the development of brand marketing materials and proactive sales materials
–Manage all custom program budgets including invoice processing, monthly reporting and year-end actualization
–Support department signature programs, including owning activations within larger tentpole events and executing media sponsorships that are part of them
–Cultivate relationships with key clients, vendors, etc. year-round
–Generate production schedules, manage deadlines, handle client updates, and approvals
–Oversee requests to the Creative Services department for creative materials, including proposal mock-ups, digital ad campaigns, website pages, invites, signage, recaps, sell sheets, etc.
–7+ years digital/print/interactive experience delivering multi-channel communications programs
–Should be a team player with strong writing, presentation, and communication skills; creative ideas; program development experience and well versed in digital, mobile, and social media programs
–Excellent written and verbal communication skills
–Excellent organizational skills and the ability to multitask for multiple clients
–Ability to establish and maintain effective relationships with all support departments
–Familiarity with digital and print media planning
–Print/digital publishing and agency experience helpful
–Experience with InDesign preferred
For immediate consideration please email your resume and cover letter to firstname.lastname@example.org.
Welcome to G&G Reads, Our New Book Club
Our book club highlights the best of the South’s new books with exclusive author interviews, opportunities to ask your own questions, and insider conversations about the stories behind the stories.
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