Serena & Lily Store Opening Events

G&G welcomed the arrival of Serena & Lily’s first Charleston storefront with a trio of opening events, celebrating the brand’s craftsmanship and design. From an intimate dinner to an industry preview and lively consumer opening, guests got a firsthand look at the thoughtful space while sampling Penelope Bourbon’s custom collaboration, Beaufain. The specialty bourbon was shared throughout the events, adding a spirited note to the grand opening occasions.

Thank you to our partners:
Serena & Lily
Penelope Bourbon

February 2, 2026

In Partnership with

Serena & Lily

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Serena & Lily opens its doors to Charleston at its new home on 32 Cumberland Street.

Photo: Cam Wilder

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The table is set for an intimate dinner with designers and tastemakers.

Photo: Cam Wilder

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A closer look at the thoughtful details that set the tone for the dinner.

Photo: Cam Wilder

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Kate Towill, Lori Greeley, Serena & Lily CEO, and Jamie Dewberry.

Photo: Cam Wilder

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Cintra Sedalik, Monica Lavin, and Emily Pope Harris.

Photo: Cam Wilder

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Madison Lecroy, Matt Walker, Penelope Bourbon brand ambassador, Venita Aspen, and Rebecca Darwin, G&G president and CEO.

Photo: Cam Wilder

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Courtney Agosti Brown and Calder Clark.

Photo: Cam Wilder

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Bobby Titus, Serena & Lily Charleston Design, shop leader, Allyson McGrath, Serena & Lily executive vice president, design shops & trade, Michael Babcock, Serena & Lily director, design shops.

Photo: Cam Wilder

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Haskell Harris, G&G Style Director, and Chassity Evans.

Photo: Cam Wilder

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Glen Gardner.

Photo: Cam Wilder

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The Lowcountry Lilt, the industry preview’s signature cocktail, composed of Penelope Beaufain Bourbon, white crème de cacao, bitter aperitif, orgeat syrup, lemon juice and aromatic bitters.

Photo: Cam Wilder