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Bluegrass duo Steel Grassy kicks off the entertainment outside TRUTH BBQ.

Photo: Josh & Dana Fernandez

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The expertly crafted Rodeo Smoke Show cocktails are served at Blade and Bow’s custom horse trailer bar—offering a mobile mixology experience.

Photo: Josh & Dana Fernandez

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Curated vintage treasures from Moontower Austin’s secondhand Western wear atelier.

Photo: Josh & Dana Fernandez

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An all-you-can-eat Texas crawfish boil with smoked sausage, red potatoes, and corn on the cob.

Photo: Josh & Dana Fernandez

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The Old-Fashioned Paloma, comprised of Blade and Bow Kentucky Straight Bourbon Whiskey, bitters, grapefruit soda, and lime.

Photo: Josh & Dana Fernandez

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Customized hat branding from Dallas-based Topped Hats bar.

Photo: Josh & Dana Fernandez

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A sliced brisket sandwich with potato salad, tater tot casserole, and brussels sprouts on the side.

Photo: Josh & Dana Fernandez

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Peter Cooper and Jeff Parrott, Blade and Bow brand cultivator, listen to Steel Grassy’s set.

Photo: Josh & Dana Fernandez

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Stylist and vintage curator Natalie Lindsey, in cowboy chic threads.

Photo: Josh & Dana Fernandez

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Geovanna Burgess White and Megan Beasley Norris model personalized Topped Hats.

Photo: Josh & Dana Fernandez

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Austin-based band The Ransom Brothers begin their Rodeo Smoke Show set.

Photo: Josh & Dana Fernandez

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Kate Mefford, Abbie Byrom Botello, Whitney Breen, and Dana Greer.

Photo: Josh & Dana Fernandez

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Guests grab libations dressed in their Western wear finest.

Photo: Josh & Dana Fernandez

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Rodeo Smoke Show stars, the TRUTH BBQ team.

Photo: Josh & Dana Fernandez