Arts & Culture

Reasons to Armchair-Shop with Southern Makers and Shops

Boutiques and retailers across the region are offering deals and incentives, and helping support others during the shutdown

Photo: credit tk

Emil Erwin in his workshop.

Like every other business impacted by mandatory closings and the dire economic forecast, the South’s fashion and home retail worlds are reeling. What to do? If you have the means, shop from the comfort of your armchair, far and wide. The below list includes just a few of the small boutiques and design businesses across the region now offering discounts and special promotions. 

Emil Erwin

One of Garden & Gun’s very first Made in the South Awards winners, back when we first ran the competition in 2010, the leatherworker Emil Erwin opened his first brick-and-mortar shop a few years after the contest helped him leave his day job to pursue his dream making jackets, bags, belts, accessories, and home goods full time. This year, though, luck hasn’t been in his favor: First, his shop was robbed; then deadly Nashville tornados struck; and now the virus outbreak. Currently he’s offering 35 percent off online with the code “knucklesandwich,” and free domestic shipping on all orders over $100.


Buy a shirt, feed a child. Both storefronts of the shirting company Ledbury are shuttered in Richmond, Virginia, and Washington, D.C., but they are offering steeps discounts online, to help provide meals for children in need during the virus crisis.


I’ve written about this female-led Texas clothing company often—I don’t think they have ever made a dress I didn’t swoon over. Now they’re offering 20 percent off site wide. Their caftans, cover-ups, and more somehow toe the line between polished-for-work and I’m-on-vacation—or working from home.

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If you’ve ever shopped for chic home goods in Atlanta, you’ve likely visited Pieces, the brick-and-mortar brainchild of the designer Lee Kleinhelter, which closed its doors in light of the virus. Luckily almost all items, including her inventive, one-of-a-kind designs, are available online and at a reduced price—use the code “springsale” to receive 20 percent off.

Consider the Wildflowers

This powerhouse jewelry store in Nashville is weathering not only the aftereffects of the deadly tornado, but now the pandemic, too. While their shop is temporarily closed, they are offering reduced prices on their website on everything from stackable rings to delicate gold necklaces made by hand, as well as free shipping and virtual appointments. 

The Consider the Wildflowers shop in Nashville, Tennessee.

Courtland & Co.

This beyond-chic shop, a dreamworld for all things home and entertaining, is now offering 25 percent off online. Their bar-related offerings always especially stand out. 

Society Social

The North Carolina native Roxy Te Owens opened her first brick-and-mortar outpost for her furniture company, Society Social, a little under a year ago. At the moment, those doors are closed but this Friday she’ll be holding her annual sample sale for furniture (local pickup only) and on Saturday the online shop open the discounts up to smaller goods (shipping nationwide). Follow along #societysocialcharlotte on Instagram for more details. 

Editor’s Note: Please let us know about other shops across the South doing similar things by tagging #savesouthernstyle on Instagram so we can keep up with everything happening in real time.