Arts & Culture

The Volvo S60: Made in the South

Taking its cues from the Southern hospitality playbook, Care by Volvo makes getting a new car easier than ever

Photo: Courtesy of Volvo

The new Volvo S60 R-Design in Fusion Red Metallic.

Easy port access and a solid infrastructure certainly worked in Charleston, South Carolina’s favor when the European-based luxury automotive company Volvo went looking for a location for its first stateside manufacturing facility, but it was the people of the Lowcountry—95 percent of the current production and maintenance team is from the area—who really closed the deal. This fall, the just-opened facility will roll out the brand-new S60 R-Design. The elegant sedan will be the first Volvo car entirely made on U.S. soil—and in the South, no less. In celebration, Volvo Car USA presents the inaugural Garden & Gun Made in the South Weekend (November 9–10), which spotlights not just Lowcountry talent but creative entrepreneurs, artists, and craftsmen from across the South. The two-day gathering at the G&G headquarters—just minutes from Volvo’s South Carolina facility—includes a one-of-a-kind marketplace, a series of editor-led conversations, an alfresco globally inspired supper at the historic Aiken-Rhett House helmed by Atlanta chef Asha Gomez, and a Friday night concert showcasing the soulful sounds of singer-songwriters Aaron Lee Tasjan and Amanda Shires. And if you haven’t already, you can become one of the first people in the country to drive the S60 R-Design, available exclusively through Care by Volvo, the company’s new subscription-based service.

Photo: Courtesy of Volvo

Volvo team members work on an S60 at their new manufacturing facility in Charleston, South Carolina.

Taking its cues from the Southern hospitality playbook, Care by Volvo makes the hassle of getting a new car just a memory. Its game-changing customer-centric approach starts with zero negotiation. All features are built into a single monthly subscription price, resulting in a premium experience. Once you sign up, you’ll work with a Volvo concierge to have your vehicle delivered to the retailer closest to you. In addition to white-glove delivery, every subscription comes with a first-rate Liberty Mutual car insurance policy, factory-scheduled maintenance, excessive wear and tear coverage, and a yearly 15,000-mile allowance. So if you’re planning to road-trip through the Blue Ridge Mountains this fall or cruise down the Gulf Coast along Highway 30A or meander through the Mississippi Delta from Memphis to New Orleans, the S60 is your car. The sleek sedan’s serene Scandinavian-inspired interiors and contour seats renowned for their long-distance comfort make the journey every bit as enjoyable as the destination. A plug-in hybrid, which combines a traditional gas engine with an electric motor and a rechargeable battery, the S60 ensures maximum efficiency, too. And no matter what you encounter on the way, Care by Volvo has got you covered with 24/7 roadside assistance. Best of all, after just twelve months, you can swap out your car for the latest model and start planning your next trip—even if it’s just to the grocery store.

How to Sign Up

1. Build your car: Select your trim, then choose the color, wheels, and interior styling options to match your taste.


2. Confirm details: Verify your monthly payment and reserve your vehicle with a $500 deposit that will be applied to your first monthly payment.


3. Schedule delivery: Your 24/7 Volvo Concierge will contact you to schedule delivery with your Volvo dealer.


To subscribe to Care by Volvo, visit VOLVOCARS.COM/US/S60RDESIGN
or call 800.283.0117.