Sliding a gooey marshmallow between crisp graham crackers and soon-to-be-melted chocolate is a summer rite of passage, thanks to the Girl Scouts. The Savannah-founded organization dubbed the now-classic sweet treat “Some More” in a 1927 handbook, Tramping and Trailing with the Girl Scouts.
Nearly a century later, s’mores are still leaving sticky smiles across the country—last year, Grapevine, Texas, broke the Guinness World Record for the most people assembling s’mores together (891).
August 10 is National S’mores Day, and you can celebrate the wonderfully messy sandwich even without breaking any records. Southern spins include Myrtle Beach–based Crazy Mason milkshake bar’s S’mores the Merrier milkshake, made with vanilla ice cream, chocolate syrup, and toasted marshmallows. For s’mores on wheels, the Florida-based S’moresmobile from Sugar Rush Marshmallows pops up in Orlando, Casselberry, and Windermere. Its frozen s’mores concoctions include one rendition with RumChata ice cream shoved into a Fireball-flavored marshmallow.
But purists know there’s nothing wrong with commemorating s’mores the old-fashioned way—with a bag of marshmallows, roasting sticks, and friends gathered around a campfire. Readers and chefs shared tons of s’mores tips and tricks here, and if you like your s’mores more like a brownie, try chef William Dissen’s spin on the classic.
