Drinks

Meet the Florida Brewery Giving Rescue Dogs Their Close-Up

Bradenton’s Motorworks Brewing highlights adoptable pups on its four-packs

photo: Courtesy of Motorworks Brewing

Bradenton, Florida’s Motorworks Brewing was already a dog-friendly place, hosting a monthly “Yappy Hour” for patrons and their pups. But the brewery came up with another way to pair cold beer and cute canines. Visitors to the January 19 Yappy Hour found four-packs of cans sporting a photo and information on a local dog up for adoption at the Manatee County animal shelter. 

Motorworks sold more than 150 of the dog-packs, with all proceeds benefiting the shelter’s efforts to build a new facility, and two of the four featured dogs have already been adopted. The remaining packs are still available at the brewery, and Barry Elwonger, its director of sales and marketing, says they’re now discussing another run of cans featuring more pups in need of homes. “The response from this project has been overwhelming,” Elwonger told the Bradenton Herald. “We have had countless calls and messages about the program, and we are elated to have raised so much awareness and money for the shelter already.”

Motorworks isn’t the first Bradenton business to paste pups over its logo for a good cause. Last summer, Brancato’s Brick Oven Pizza partnered with area nonprofit Lost Pet Services Inc. to reunite lost dogs with their owners by putting photos and information of missing dogs on its pizza boxes.