Love is in the air this Valentine’s Day, and at Waffle House it’s in the hash browns as well. Valentine’s dinner has become such a hot ticket at Waffle Houses that last year, participating locations filled an estimated 160,000 seats through reservations.
Tables are going fast this year too, as couples and singles plan to enjoy the Georgia-based chain’s signature evening of romance, complete with table cloths, candlelight, and the answer for your significant other who asks, “Why don’t you ever take me anywhere special?”
The tradition started thirteen years ago at the Waffle House in Johns Creek, Georgia. When the division manager there came up with the idea, hopeless romantics started showing up in tuxedos and ball gowns to get their smothered and covered. This year, Valentine’s Day service at more than 200 participating restaurants will offer lovers their full menu and whatever local special the manager cooks up—keep an eye out for heart-shaped waffles.
Waffle House CEO Walt Ehmer says the one-night-only affair has become “the must-have reservations for Valentine’s Day. It’s really a bucket-list experience.” So true, especially if your bucket is full of syrup.
—Emma Witmer contributed