A Look Inside Kendra Scott’s New Nashville Flagship Shop and Cocktail Bar

A few months after her son was born in 2002, Kendra Scott launched her eponymous jewelry line from her Austin home with just $500, designing colorful pieces using natural stones. Decades later the brand—now expanded to hats, boots, home goods, and more—operates over a hundred brick-and-mortar stores and enjoys a booming online presence. And today, Yellow Rose by Kendra Scott, the first flagship not in the Lone Star State, opens in Nashville and with it, the company’s first foray into hospitality. 

“This is incredibly special as our first home outside of Texas,” Scott says. “It’s designed as an immersive space where Western style, craftsmanship, and community all come together.” The store features reclaimed wooden floors from a company in Wimberley, Texas, and vaulted ceilings that evoke a barn. Visitors can peruse boots and hats as well as Scott’s signature jewelry, plus goods from other brands, including handbags by Juan Antonio and Westerly blazers. 

While the Yellow Rose concept is a love letter to Texas and full of personal touches from Scott, there are plenty of nods to Nashville woven through the store. Vintage piano keys and banjos dot the fitting rooms, guitar straps trim jewelry cases, and local artist James Willis painted guitar cases in tribute to the likes of Dolly Parton and Wille Nelson. Best of all, there’s Beau’s Bar, which serves Western-themed cocktails like the Desert Willow and the Smoked Saddle. 

Below, peek inside the space. 

When Kendra Scott moved to Texas, her father welcomed her with a bouquet of yellow roses. The framed bouquet of yellow roses (at right) nods to that bit of family lore; opposite it hangs Scott’s father’s hat, along with a photo of Scott wearing it as a child.

The cocktail bar—named after Scott’s horse, Beau, and modeled after the barn on Scott’s Yellow Rose Ranch—marks the brand’s first hospitality concept. The design features mirrors sourced from Round Top, Texas, and bartenders will mix up cocktails like a smoked old-fashioned and a margarita named 04 (a nod to the shared digits of two Kendra Scott stores, one in Austin’s South Congress neighborhood and this one in Nashville).

At the hat customization bar—sourced from Round Top and lined with portraits by Kentucky artist Tyler Applegate—shoppers can add a personal touch to their new accessory through burning, branding, bands, or pins.

Last year Scott made her first foray into footwear. As with the hats, a pair of boots can be personalized through branding and adornments. 

Many of the pieces that anchor the space hail from Round Top, including the floor-to-ceiling fine jewelry case and the onyx marble table. The team tapped local artists to add their own touches, too—Josh Hendrix did the custom stained glass for the windows, and James Willis painted the guitar cases. 

Austin-based Neon Jungle creates custom neon signs and updates vintage ones. Founder and artist Evan Voyles, a longtime collaborator with Scott, made this poppy yellow cowboy hat for the space.