Southern Style

The Art of Suit Style

In celebration of Hart Schaffner Marx’s 130th anniversary this year, as well as its Made to Measure fall tour, CEO Doug Williams sat down with Garden & Gun to share his five-step no-fail guide to selecting—and styling—a cornerstone suit. As HSM’s generations-deep impact has proved, nothing stands the test of time more than quality craftsmanship and effortless wearability.

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Expand Your Sport Coat Collection

“Today the old stodgy navy blazer doesn’t hold the place it used to in the sport coat pantheon, which is why we have developed a range of offerings with more contemporary attributes. We do a ten-pocket blazer, for instance, which is great for travelers.”

Make It Perform

“Regardless of the shape of your suit, it should deliver performance. Guys today are wearing suits differently than they were a hundred, or even fifty, years ago, which is why we build in performance and a slight stretch when crafting our fabrics. That makes them more resilient, more resistant to wrinkles, and more comfortable for anyone preferring a slimmer cut.”

Think Seasonally

“Climates change, and suits have to change with them. Poplin and cotton gabardine are ideal for warmer weather. Come fall and winter, change up the rotation to include heavier fabrics such as wool, tweed, and corduroy.”

Have One All-Occasion Go-To Suit

“Every gentleman needs to have his gray worsted suit. It is one of the most versatile garments you could ever own. It looks right with a tie or without a tie, and you can wear the trousers separately for more casual situations. It should be the basis of any man’s wardrobe.”

Fit Your Personality First

“We start with three core suit models. First, there is the slightly roomy, classic-cut Chicago suit for the more traditional gentleman. For a slightly trimmer everyday suit, we have the New York. And our closest-fitting suit, the Brooklyn, has the shortest body length to be the most form-forward.”

Shown: Hart Schaffner Marx “Broderick” blazer

Hart Schaffner Marx is embarking on a fall Made to Measure tour this October and November to bring its handcrafted suits, innovative fabrics, and unrivaled commitment to service to a new generation of trendsetters across the country. The tour will make stops in several Southern cities. Go find your perfect fit.