Job Opening: Associate Brand Marketing Manager

This position reports to the Brand Marketing Director.

Responsibilities include, but are not limited to:

Marketing

• Coordinate and execute marketing plans for G&G brand extensions, Fieldshop, the Garden & Gun Club, Garden & Gun Society, and any additional extensions as they develop

• Develop creative marketing programs for brand extensions and events to continue growing business segment

• Assist with brand positioning and market analysis

• Manage brand extension websites, social media, newsletters, and editorial content on behalf of the digital and social media teams

• Develop captivating content that resonates with our target audience

• Lead creative development for in-book and digital programs, including managing in-books ads

• Ensure brand extensions are represented through editorial outlets including site, social, and newsletters

• Collaborate with Art department for photoshoots of brand extensions

• Record, analyze, and report marketing plan performance

• Manage licensing agreement terms and ensure scope of work is met and exceeded

• Collaborate with brand marketing team to ensure overall success of the department

Retail

• Have a deep understanding of our retail customer, and how to develop marketing programs to reach them 

• Develop an annual content calendar to align with key marketing times

• Assist with product forecasting and buying

• Set performance KPIs and track against them 

• Supervise and consolidate monthly reporting of performance

Partnerships

• Identify, prioritize, and secure paid B2B partnership opportunities for the Garden & Gun Club and Fieldshop

• Work cross-functionally with the Marketing team to develop proposals as it pertains to brand extensions

• Liaise with brand extension teams and Garden & Gun headquarters to ensure that clients receive exceptional customer service

• Liaise and develop rapport with brand extension teams to ensure collaboration and feedback

• Assist with management of public relations team and materials

Events

• Manage digital promotion for G&G events including event listings, newsletters, social media

• Assist with driving ticket sales for G&G events and proactively strategize event sell-out 

• Manage event promotion leading up to the event (social media, dedicated e-blasts, and event listings)

• Manage duplication of in-book efforts including digital Field Report, event listings, Party Pics

Job requirements include:

• 3-5 years digital marketing experience 

• A team player with strong organizational, presentation, and communication skills; creative ideas; program development experience and well versed in digital, mobile, and social media programs

• Excellent written and oral communication skills

• Excellent organizational skills and the ability to multitask

• Ability to work cross-functionally, establish and maintain effective relationships with all support departments

• Digital publishing and agency experience helpful

• Experience with Shopify, MyEmma, Google Analytics, Canva, Meta, a plus

To apply, please submit a resume and statement of interest to careers@gardenandgun.com.

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Garden & Gun Magazine, LLC is a lifestyle brand anchored by its award-winning national magazine, Garden & Gun, that covers the best of the South, including the sporting culture, the food, the music, the art, the literature, the people and their ideas. With a national audience of 3.5 million, the magazine has won numerous awards for its journalism, design, and overall excellence. The publication was launched in the spring of 2007. The company and editorial team are headquartered in Charleston, South Carolina, with advertising sales offices across the United States.

Garden & Gun Magazine, LLC is an Equal Opportunity Employer in all terms and conditions of employment, including recruiting, hiring, and placement.