It’s no surprise that sweet-toothed Houstonians revere Rebecca Masson. Since opening Fluff Bake Bar in 2011, Masson has been churning out a menu of delights fit for Tchaikovsky’s Land of Sweets: slices of devil’s food cake with salt-flecked caramel buttercream and pretzels, fudgy cosmic brownies, and glittery “Unicorn Bait” cookies. One of her bestsellers, the Couch Potato cookie, incorporates humble snacks—potato chips, cornflakes, and pretzel bits—into pillowy dough. “I really like to focus on nostalgia,” Masson says. “Familiar flavors, but maybe not quite how you remember them.”
Masson dressed up her classic peanut butter cookie—which took seventeen tries to get just right—for Valentine’s Day. “During the year, we typically have this cookie half-dipped in milk chocolate,” she says. “For Valentine’s Day, we put a chocolate kiss in the middle. Plus, I think this is a great cookie even without the chocolate. I sometimes like to grab one straight out of the oven, plain.”